Priyanka Chopra ne apna international haircare brand Anomaly ab officially India mein launch kar diya hai. Ye brand US aur UK mein pehle hi successful रहा hai. अब इसे Nykaa ke through Indian market mein introduce किया गया hai.
Priyanka ne कहा ki unka मकसद sustainable beauty ko promote करना hai. Anomaly ke सारे products paraben-free, cruelty-free aur recyclable packaging mein आते hain. Ingredients जैसे coconut oil, aloe vera aur hibiscus का use करके unhone ek truly desi formula diya hai jo global users ko भी पसंद आ रहा hai. Indian consumers ne bhi is launch ka welcome kiya hai.